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“Not everybody dreams equally”. There are those that dream by night in the dusty recesses of their minds, loosing the content of their dreams to banality at dusk. But there are also dangerous men, that dream with their eyes wide open. Those men and women, if they find the courage to do so, might make these dreams possible, livable!
Elektrafuture is not a place or an event. It's an idea in movement. Elektra is a Greek name meaning “amber” and thus “shinning” or “incandescent”. Like the future of our story together.
Motorcycles have a horrible image around the world because we don’t obey and make noise. The authority problem is not an easy fix, but noise is history! The wolves know now its time to rise our voice and shout:Dirt Bikes Are Back In Town! And I’m Loving It!
The human body needs certain ergonomics to tackle the task of riding off-road in extreme conditions. It is hard and you need to be fit and concentrated, otherwise you won’t survive. Specially when years start adding up! The other key factors to keep in mind are risk management, weight and reliability.
The trite mythos of the outlaw; the self-conscious romanticism of the outlaw; the black wardrobe of the outlaw. These were our inspirations to create the ultimate carrying system to accompany us in our wildest adventures. Unwilling to wait for mankind to improve, the outlaw lives as if that day was here. Outlaws are can openers in the supermarket of life.
When Vincent Prat calls to tell you about his brand new event on the south coast of France, you know it’s gonna be rad, never mind it’s the very first ‘Urban Electric Motocross Championship’ hosted right in the middle of posh Saint Tropez, or that we’re in the midst of a bloody pandemic that’s changing the world.
If we had to choose one material to embody the spirit of El Solitario this would be Cashmere. Cashmere is timeless personal luxury. You don’t invest on cashmere to be seen by others but to feel good. It’s like snobbery in reverse heard someone say one day. The softest, warmest and lightest fiber that money can buy.
Ladies & gentleman, El Solitario is proud to present the 11th take on ESMC’s <<REWIND, a series of interviews with the people that rock our Moto-World®, centered around the music that shaped their lives. Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everythingFor the 11th <<REWIND, we asked our buddy and great artist Nicholas Coleman, about those ten records he would take to a deserted island.
Our prices shall increase this February - after five years untouched - adapting them to the increased cost of living. El Solitario thrives for a sustainable business, in a beautiful world like we have now. In our world we do like our grandfathers; we buy less things at a higher price; but these things are made responsibly and made to last.