ROYAL ENFIELD PRESENTS:EL SOLITARIO PROMETEO
With special guest Studio Waldemeyer: A Radical Statement on the Future of Motorcycling
EICMA 2024
Inspired by the myth of Prometheus, who suffered eternal torment for defying the gods, El Solitario Prometeo is not just another custom project. It is a requiem for freedom in a world eagerly surrendering to surveillance, control, and the suffocating promise of mandated safety. Prometeo stands as a symbol of defiance, a last flicker of fire in a time where personal autonomy is being sacrificed to the new gods of algorithmic control and technological dominance. It marks the point of no return in a world that would rather be controlled than free.
As the motorcycling world gathered for the largest motorcycle show on the planet, El Solitario, known for pushing the boundaries of two-wheeled culture, unveiled a powerful new work of art presenting a future of motorcycling in a world of increasingly oppressive safety regulations, that is simultaneously pushing towards autonomous vehicles and virtual ‘experiences’.
Why 2050? That’s the time we believe we have left before Power, in its thirst for absolute control, finishes off our motorcycles and our freedoms. Programs like UE’s Vision Zero are advancing relentlessly, promising us “total safety”. But at what cost? With each passing year, restrictions grow, autonomy shrinks, and we edge closer to a future where motorcycles are mere memories.
Many at EICMA felt the chill of what’s coming. Others, however, will continue choosing not to see it. Thank you to everyone who has joined us here in Milan and to those following from afar. This is a story we will not stop telling
