Note from the editor:
A small business is an amazing opportunity to leave an impact in the world we live in, real product with real stories. We know that, but sometimes its excessive maneuverability and multi tasking demands can, and do, get out of control. This is the case of our latest collaboration with Alpha Industries, the inventor and foremost manufacturer of the iconic MA-1 Bomber jacket. Chatting the other day with our dear wolf bro Ben Birkl from Alpha Industries about the details of the launch in such messed up times, we were both bewildered realizing that this collaboration was decided somewhere around 2015! 5 years, (WTF!@#), to see the light, (a lifetime in wolf years), and shows the enduring passion and dedication we put on everything we do. This is why at El Solitario we are stoked to bring you this rad product that constitutes another beautiful mile mark in the history of our brand.
Another side of the story also worth telling, is how we had to reshoot all the photographic material 48 hours before the scheduled launch, while COVID-19 was at the top of its game burning Europe from head to toe. The original plans for the Alpha Wolf MA-1 Jacket launch was with a rad photo shoot partying hard in the streets of Toulouse by our brother Polo Garat, ready since Autumn 2019. With half humanity locked down , we felt how totally inappropriate this was, and realized we needed a new plan and had no time to react. Our best bid was to call our wolf family in Seoul, the No.1 country that has shown the world how to behave in these times of uncertainty and solidarity. We knew they were free to roam the streets and proposed them a apocalyptic road plan to shoot our latest wolf. I must admit that I had no words when 24 hours after I received these amazing photographic work that transcended the importance of the garment we were trying to show leaving a proof and and amazing narrative on what the world had to go through in 2020.
Non est ad astra mollis e terris via