All avid followers of this house will have noticed big transformations are occurring at El Solitario, and the launch of our new collection is the perfect occasion to share them with you. 2018 will be marked in our memories for many reasons that will determine our existence as a brand but also as the family that stands behind the stories & products that El Solitario makes.

A change of paradigm was slowly cooking in our remote part of the world and its now beginning to give fruits. With the motorcycle always at the helm of our creative ethos, its innegable our drift towards a freer existence in todays standardized and over policed world. This momentum has taken us to discover the beauty and the dangers of adventuring the off bounds and to embrace countryside’s slow life as the perfect counterbalance to our inherent need for speed.

Propelling through the forests on nothing more than a skinny-motored artifact made us closer to nature and helped us acknowledge a little bit better our place in this world reassessing our needs. Entering our forties might have helped too… 😉  To see our own madness was disturbing, but was also the only beginning to heal insanity. This vital journey we embarked in 2010 was intended to leave a positive imprint and so it shall be! Paramount was to find the perfect place where to set our HQs.  After 8 years of wandering through galician grounds we finally fell in love with the 19th century derelict estate you’re about to see, portrayed by our dear friend Polo Garat and his particular take on ESMC’s AW18, which depicts a hot August day surrounded by some of our closest friends at El Solitario Ranch.

Our sanctuary will cease our constant wrestling with space and allow us to create, work and thrive like never before, translating time into richer solutions, products and ideas. Incorporating nature into our existence, our drive will be enhanced by the holistic approach to development that a place like this dictates. El Solitario has always been an extremely dynamic and autobiographical lifestyle exercise, having as little separation as possible between our work and our play. Maybe this is why our endeavors continue challenging us and have been so inspirational to others.

From now on we shall witness the incorporation in our discourse of our learnings around the issues that worry us most which are all centered around the need to live a sustainable fulfilled life. We will discover our way to pursue our vision and transform this destroyed beautiful estate into the peaceful reserve we need to continue with our business life, this time sustainable. The use of renewable energies, earth friendly construction systems and wildlife preservation will be the fundamental keys in our decision proceses.

We hope you will enjoy the trip

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000006

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000029

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000066

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000055

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000007

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000009

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000196

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000147

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000169_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000059

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000062

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000016

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000001

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000027

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000070

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000162

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000070_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000111

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000106

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000144

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000011_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000161

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000190

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000186_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000199_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000140

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000080

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000131

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000118

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000121

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000021

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000095

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000089

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000071

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000046

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000041

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000048

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000078

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000144_1

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000065

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000020

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000032

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000207

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000158

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000126

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000177

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000213

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000216

ELSOLITARIO-POLOGARAT-ELSOLITARIO-POLOGARAT-000221

All photos by Polo Garat shooting Kodak film with a Leica M7

10 thoughts on “AW18 JUST DROPPED + A NOTE FROM THE WOLVES”

    1. Still in Galicia, land of witches
      South Africa in April for Burning Man
      Wolf

  1. Ain’t growing old a bitch ? (this ” Old Guys Rule ” has some twenty years on you )

    A bit of advice now that you’re in your fourth decade ;

    1) Remember any damn fool or wimp can do young whereas age takes guts , cojones and courage .

    2) Don’t try to relive your youth always remembering you were ‘ hip ‘ before those young wanna be hipsters were ever even born

    3) Take full advantage of all the benefits of age …. including wisdom , maturity and the ability to recognize and deal with past mistakes rather than repeating them ( unlike our current 10 year old POTUS in a 350 lb 72 year old orangutan suit )

    4) Top of the list … continue to learn … even if that learning hurts as it contradicts many of your past zeitgeist , beliefs and behaviors

    5) Re-reading point one … grey hairs and wrinkles are a badges of courage so don’t you dare pull out the Grecian Formula 44 , hair dyes or snake oil wrinkle cures 😉

    6) Lastly … as we Joisey boys ( in my case ex Jersey as in New Jersey ) like to say ;

    Efff em if they can’t take a joke .

    Eco … va bene …. basta … lecture over … so to end on a positive ..

    GREAT FREAKING NEW DIGs … and yes .. I am suitably jealous
    … as well as looking forward to the new gear so’s I can finally add a piece or two to my wardrobe

    Ciao … GTRSLNGR 😎

    1. Dear GTRSLNGR,
      this is a great advice and well worded out
      We follow you
      x

Leave a reply

Your email address will not be published. Required fields are marked *