OUR WAY OR THE HIGHWAY

Dear Solitarians, it is January 2016 and we would like to wish you a happy new year and many moons to howl along your dearest wolves. There is nothing more sacred in life so fight for these moments and push to make them happen! Said this, from the confines of El Solitario, we feel the need to explain why we will not follow this year’s Winter Sales scheme, as some of you are kindly asking us. We have nothing against putting on sale a determined product, or make sales on an extraordinary date or event, but this periodical mandatory sales, dictated by the calendar, are the symptom of a consumption culture, that is threatening all rational and even human life on earth. We are using the resources of two planets, as we speak, and if we don’t play smart, this reckless getaway will catch us from behind biting hard. El Solitario wants to have a sustainable business and we want to enjoy this with our kids, in a beautiful world like we have now. In this future; we will do like our grandfathers; We will buy less things and at a higher price; but these things will be made to last. Like in the good old days before IKEA culture invaded our morale. Technological innovation and social responsibility will reduce the impact manufacturing has on the the planet’s resources and things will be recycled when they’re absolutely done for the original use. Nothing revolutionary just common sense. At El Solitario we love designing, creating and coming up with better products and ideas but we hate selling. We just can’t help it, and we’re even more reluctant to succumb into the classic clauses that dictate how to run a “successful” business in this mad land. We know this comes at a premium tag but we believe its the only way to offer good quality garments & accessories designed to last. Using small traditional family manufacturers to make our collections, is only one of these values that conform our driving force. Of course this narrative will only survive if we firmly believe in it, and defend ourselves from the urges of short term profits and growth demands. The learning curve has been steep these 4 years, and we know now that there is bad growth, but also know that good growth is possible too! We will keep making long lasting products that fulfill our ideals and make a fair profit on them, not more not less, so we don’t need to put them on sale, because they were overpriced in the first place, as everybody around us seems to be doing. Because we stand behind these ideals, then the more that El Solitario expands its market share the better. We are together helping re-humanize products, manufacturing and purchasing behaviors. We want sophisticated customers that thoughtfully buy and use our products, not taking them for granted, even if we need to sacrifice sales to achieve this! Customers that enjoy the global approach we emboss in each and every atom of our universe. In sum, we do not have anything for sale this winter because we are not going to do as we are told!@# And I almost forget… Our prices necessary need to go up this February, as after four years untouched, we need to adequate them to the increased cost of living. Ride free amigos

Old Wolf

Kudos to Matt Bidault for the killer photo and his job trying to save the Oceans